Gin has transformed itself from the stereotype of the ‘juniper-scented’, traditional mono-flavour spirit to embracing creative, fresh, and bold flavor combinations. Nowadays, consumers look at their alcohol choices as a way to express their lifestyle and moods, and thus, gin with botanicals that bring out the flavors of fresh herbs, citrus peels, and flowers is on trend for an ever-increasing number of consumers. Such new gins are all about skill and innovation, providing a high-end yet fun experience for both casual drinkers and connoisseurs.
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